Choosing the right kind of business signs is an important way to communicate your brand and message to potential customers. The type of sign you choose should be attractive, eye-catching, and leave an impression that lingers in their minds after they’ve left your premises.
If you’re looking for a bold way to stand out, consider a large exterior sign using block channel letters. These individually cut 3-D letters are a great way to display your company name or logo, and they can include internal lighting for high visibility in low-light environments. These types of commercial signs are perfect for businesses in the hospitality industry such as bars, clubs, and restaurants.
Another effective form of business signage is a blade sign. Similar to channel letter signs, blade signs have internally illuminated panels that are mounted perpendicularly to the building facade. They’re ideal for attracting attention to a business and increasing visibility on busy sidewalks. They’re also a great choice for shopping centers or commercial complexes that feature multiple businesses and can help distinguish their locations from each other.
For a more elegant option, consider a cast metal sign. These are signs made through a die casting process, typically with aluminum and bronze. These types of commercial signs can be customized from top to bottom and are great for businesses that want a more elegant look.
Storefront signs are one of the most important forms of business signage, as they’re the first thing potential customers will notice. They should be large, eye-catching, and memorable to draw people in off the street. These business signs can feature a custom logo, graphics, or even your contact information. They’re great for retail stores, restaurants, and other business that rely on walk-in traffic.
Other types of business signs include banner signs, which can be vertically or horizontally aligned and feature virtually anything. They’re ideal for announcing events and promotions, and they can be produced quickly to meet short-term marketing needs.
Billboard signs are massive outdoor posters that can be seen from a significant distance, making them an effective way to get your business noticed by passersby. They can be traditional or digital, and they’re a common sight along highways and busy streets.
ADA-compliant signs are a requirement for healthcare facilities and other businesses that cater to the public, so it’s essential that you have clear, readable signage. These types of business signs can be used for displaying menus, listing dietary restrictions, or providing directions. They’re also great for highlighting special features like handicap accessibility or accommodations for visitors. An experts at your local sign shop in Madison can help you develop a branding strategy that will complement your signage and help you maximize the impact of your brand presence. Contact them today to learn more about their services and how they can transform your business.